Environment And Strategy: Hong Kong Ocean Park

Environment And Strategy: Hong Kong Ocean Park This report is about Ocean Park of Hong Kong one of the largest amusement ocean park in the Orient and even in the world. Situated in financial center of Southeast China this park add some info about park!! In this report we are going to cover such topic as strategy concepts of Ocean Park, external and internal environment of organisation and its corporate, business-level and international strategy. On base of data collected well give our recommendation and advice to CEO and Board of Ocean Park of Hong Kong about Parks strategy to the next 10 years (from 2005 to 2015). The main aim of this report is to provide in-depth strategic analysis to CEO and Board members. Thus, this work is focused on challenges, opportunities and threats of organisation, its culture and economic aspects, strengths and weaknesses of organisation, core competency of ocean park in order to help to improve it in anticipation of arrival of Hong Kong Disneyland. Strategy concepts and vocabulary -Mission (Strategic purpose, not specified) Ocean Park provides all guests with memorable experiences that combine entertainment and education, while inspiring life long learning and conservation advocacy. Our aim is to maintain a healthy financial status, while striving to deliver the highest standards of safety, animal care, products and guest service. http://www.oceanpark.com.hk/html/en/footer/corporate-information/vision.html -create all activities for perfect family holiday -increase involvements of visitors in environmental issues and lives of animals -Goals and objectives to fulfill its mission Boost the number of annual visitors from four million in 2004 to five million by 2010 To make a 0,5 per cent contribution to Hong Kongs gross domestic product (GDP) in 2010 (page 7) -Vision (More specified) http://www.oceanpark.com.hk/html/en/footer/corporate-information/vision.html Ocean Park aspires to be a world leader in providing excellent guest experiences in a theme park environment connecting people with nature Become number one marine-based park for each family not only from Hong-Kong but also from mainland China. To be main attraction for all tourists, who visit Hong-Kong -What performance measures would you use to determine the success of Ocean Park? -It is the hometown favorite. It had been a long-time favorite of several generations ((its been operated for more 28 years). Many local people were sympathetic to Ocean Park. People who had visited the park as children were now bringing their own children to visit the park. Its reputation even extended into mainland China. It had become a fixture of Hong Kongs cultural heritage. (p.5) -The number of visitors in 2004 is 4 m of people (with daily maximum capacity 35,000 people). -Total revenue in 2004 was 536, 2 HK$ m comparing to 428,3 HK$ m in 2003, surplus for 2004 year was 95,7 HK$ m comparing to deficit 4,1 HK$ m in 2003. recognizability of new brand (Whiskers became a household name in Hong Kong) -Who are the various stakeholders in Ocean Park organization (how might they impact on its purpose and mission)? Stakeholders, who help to achieve parks purpose and mission: Hong Kong government, Home Affairs Bureau and the Tourism Board, employees of Ocean Park corporation, its visitors (customers). Interfere with achieving parks purpose and mission: Activist groups (certain environmental groups and animal rights activists) forbid of buying and transportation exotic animals to park, trade associations and unions (bus companies and taxi drivers) forbid in building a mass transit railway (MTR), competitors regain market share. External Environment -Conduct a PESTEL analysis for Ocean Park, identify the key driving forces for change facing Ocean Park; Rank key driving forces based on their predictability and potential impact on Ocean Park, then develop some scenarios and identify implications of these scenarios for Ocean Park. PESTEL: Political: Government support Improving relationship between Hong Kong and Mainland China Promotion of tourism the easiness of the restrictions and promotion of the free travel of China in 2003 that helped to inject a new life to the tourism industry of Hong Kong environmental law Economic: Growth and development of the global amusement park industry Disneylands arrival Increasing number of mainland visitors Increasing standards of living in midland China Raise and spend HK$5.55 billion Social: Major events and activities (peak seasons and holiday themes: Chinese New Year, Easter Holiday, Summer Holiday, Halloween and Christmas) Media, advertisement and publicity, required for these special events Change of demographic (Population growth rate, age distribution, size of families) Increasing the cost of labor and more guarantees for employees Negative affect of Outbreak of Severe Acute Respiratory Syndrome (SARS) outcome Technological: Development of the amusement machinery industry Increasing popularity of new technologies for consumers (internet, mobile, digital camera) Amortization of park equipment Developing of new transport system (for example, a mass transit railway (MTR)) Research and development activities (creating of new park amusement) Environmental: Opposition from certain environmental groups about the importation of wild animals to Ocean Park Expenses on maintenance of exotic animals Protests of animal rights activists against relocation of animals Climate change (rain season in spring, hot in summer, typhoons in summer) Legal: Approval of Town Planning Board for hotel, Legislative Council for MTR station. Restrictions on mergers Employment laws Key driving forces and their ranking : 1)Global changing in tourism for Hong-Kong and Asia-Pacific region (development of tourism in region) 2)Raise and spend HK$5.55 billion from private and government loans to revamp parks well-worn product line (approval of development plan) 3)Disneylands arrival worldwide success of main competitor-Disneyland, coming to Hong Kong (Disneys success or failure) Binary table of scenarios for Ocean Parks key drivers (in decreasing order of their impact on park): Development of tourism in region Approval of development plan Disneys failure Scenario + + + Successful scenario + + + + Middle scenario + + + + + Failure scenario -Define Ocean Parks industry and conduct a five forces analysis: Which are the dominant forces in the industry? How may the five forces change? What are the underlying dynamics which are driving these five forces, and how may the five forces change? What are the impacts on key competitors and on Ocean Park? What can be done to influence the impact of the five forces? Five forces analysis for amusement park industry: 1) Threat of New Entry In terms of the amusement park industry, the entry barrier is high due to the need to invest large amount of financial resources (for park equipment, human resources maintenance), a lot of time required for parks planning, construction, development and launching, a lot of licenses and legalization required (safety, sanitary, security etc.). In addition to the amusement park required land for a full scale development. This factor is important because Hong Kong has a high land price real estate market. Re-write in own words!!!!! 2) Threat of Rivalry: It is important to consider that with lack of differentiation, visitors choice will greatly over the price and service, thus causes pressure for the intense price and service competition. Due to high threat of rivalry, Ocean Park is implementing different plans and activities such as redevelopment and introduction of new attractions in order to catch the attention of the visitors and differentiate themselves from rivals. There are no rivals with exactly the same range of products. Disneys arrival is only expected. Re-write in own words!!!!! 3) Threat of Substitution: (where this information from I like this point!)) The main threat of substitution is Hong Kong Disneyland Wetland Park, a new international theme park and an educational park (Appendix 2) Apart from this, there are other forms of substitution. From the education side, Hong Kong residents can switch to go to Cultural Centre, Mai Po Wetland, Hong Kong Zoological and Botanical Garden. For entertainment purpose, they can visit the Karaoke, Cinema, Game Centre, or have a day trip to China. 4) Bargaining power of buyers (visitors): (where this information from I like this point!) -Tourists Tourists have a low bargaining power as long as must see image successfully built-up and the Park cannot be replaced by other substitutes. Therefore, Ocean Park focuses to build up this image especially in Asia. Local residents The buying power of local resident is high since they have many choices as mentioned above. The switching cost is relatively low. Also, Hong Kong people like new experience and their loyalty to the product are generally low. The Park, therefore, launched difference programs like Big Five events with difference theme each year to bring new excitement and experience to them. Besides, special discount in low season and year pass intent to attract 5) The power of suppliers. Suppliers have quite high power. Thus, construction elements of amusement rides are huge and complicated, thats why park is highly tied with supplier. Otherwise, this market is developed and the choice of suppliers is become greater now. While constructing buildings (hotels, etc) with particular contractor park cant easily change to another contractor because of high switching cost). The situation with the exotic animals is such as Ocean Park can buy in particular country only. Which are the dominant forces in the industry? The dominant forces in the industry are: rivalry, buyers and substitutes. How may the five forces change? Looking forward, the five forces will change in this way: -Rivalry will increase with Disneys arrival; -Buyer power will increase slightly; -Substitute threat will also increase; -Entry threat decrease dramatically; -Supplier power will also decrease. (Exhibit 2.5 p.72) What are the underlying dynamics which are driving these five forces? Aftermath of economic crises and increasing in number of suppliers will decrease supplier power. Disneys arrival decrease entry threat in entertainment park industry. Developing of new technologies will affect rising of substitutes. Also competitors with new technologies will gain (in this aspect Disney has an advantage) Disneys arrival increase demands in diversification of Ocean Parks products. Ticket price advantages (185 HK$ for adult ticket at Ocean Park compared to 295HK$ for the same ticket at Disney). The main rival (Disney) is also same market oriented (families with children). What are the impacts on key competitors and on Ocean Park? Five forces much more affect Wetland park Ocean Parks key competitor, located at the northern part of Tin Shui Wai, in Yuen Long than Ocean Park itself, because Wetland parks products are less differentiated. It has a 10,000m2 visitor centre, Wetland Interactive World, and a 60-hectare Wetland Reserve. (http://www.wetlandpark.com/en/aboutus/overview.asp). Arrival of other competitor Disney and its substitutes doesnt affect much Ocean Park because it has its its own niche. What can be done to influence the impact of the five forces? More differentiation of new products, directed mainly to Chinese native culture will affect rivalry, substitutes and buyers. Unique high-quality products and services also will influence buyers. For seeking suppliers big impact will have Internet and special web-sites with best quality of service, characteristics, recommendations and prices. Conduct a strategic group/space analysis for Ocean Park There are 2 key competitors for Ocean Park: First one is mentioned above Hong Kong Wetland Park. It is a conservation, education and tourism facility, consisted of large visitor centre, Wetland Interactive World and a Wetland Reserve. This park provided visitors with opportunities to observe wildlife, awareness and understanding the values of wetlands throughout the East Asian Region and beyond, wetlands conservation. So, its mainly about wetlands. The Hong Kong Wetland Park is also going to be a world-class ecotourism facility to serve both local residents and overseas tourists.(ttp://www.wetlandpark.com/en/aboutus/mission.asp) Compare to Disneyland and Ocean Park, Hong Kong Wetland Park has different facilities and product range (such as themed exhibition galleries, a theatre, a souvenir shop, an indoor play area), provide different services and thus, like Disney and Ocean Park, has its own niche. The range of facilities provided is the narrowest among 3 parks. Thus, Wetland Park cant meet demand of those visitors, who are looking for excitements and extreme pleasure, which can be found on a rides at 2 other parks. Who are the main visitors? Is it local or global? Is it has the lowest range of facilities than Ocean Park and Disney? Much lower prices. The second one arriving in a nearest future The Hong Kong Disneyland. After 28 years of operating as a near monopoly, Ocean Park would soon have to compete with one of the biggest names in the entertainment and theme park industry. Moreover, Disneyland targets the same group of parks customers families with children. It has well-known brand and reputation. Its the world leader in terms of entertainment. Several of Disneys characters (Mickey Mouse, Donald Duck and Winnie the Pooh) were household names all over the world, including in Hong Kong. Thus, Ocean Parks mascot, Whiskeys, appear lackluster by comparison. Image, which Disney company holds almost for a century (The Walt Disney Company was founded in 1923) and Disneyland itself (first park was opened in 1955) for half a century (compared to 28 years of Ocean park) helps to attract visitors not only from Hong Kong and midland China, but also from different part of the globe, especially those who are from the USA and Europe. Among other advantages of Disneyland are: location: it could be reached in just 10 minutes from Hong Kongs airport and less than 30 minutes from downtown Hong Kong. -at least 5.6 million people were expected to visit the Hong Kong Disneyland during its first year of operation (compared to 4 million of Ocean Park expected visitors). -the price claimed to be the least expensive among the five Disney amusement parks throughout the world. -the area of Disneyland is 310 acres compared to 215 acres of Ocean Park. -5 times greater investment than for Ocean Park. -Expected economic effectiveness is 3 billion more. -world-renowned innovation -high customer service standards Strategic groups within the entertainment and theme park industry in Hong Kong Broad Ocean Park Geographical Scope Global Product range Disneyland Narrow Wetland Park Local Conduct a market segment analysis for Ocean Park: How is the market segmented? How could it be segmented? Where would you position Ocean Parks products and services? Where would you position the competitors products? Ocean Park is a part of entertainment and theme industry. Its market is families with children. Disneyland future competitor applies to the same market. Despite this, Ocean Park has its own niche visitor from midland China. Internal Environment -What resources and capabilities does Ocean Park have? Resources (what a firm has): 1)Tangible: -financial suppliers of money (private and government loans) expected HK$5,6 billion investment; HK$145 billion economic effectiveness; surplus from operations in 2004 was HK$182,2 million on revenues of HK$536,2 million ; -physical Sea World, marine life and real animals:35 rides and attractions; 3 hotels; favorable and convenient location on the southern side of Hong Kong Island; wide range of new activities, such as the Abyss Turbo Drop thrill ride, seasonal and special events, popular water-related activities, interactive activities with animals, edutainment programs, successful Sea Jelly Spectacular and so on. 2)Intangible: long-time reputation of park with government, customers, -new brand sea lion named Whiskers; -cultural heritage of Hong Kong -great number of repeated visitors 3)Human: -37,100 employees, their skills and knowledge; -Thomas Mehrmann, new CEO of Ocean Park, and his previous experience at US-based Six Flags Corporation; Natural and wild life focus (Interactive activities with animals) Recreation and education Capabilities (what a firm can do) -New products, facilities and services development capability continually adding new features and attractions (such as: a new roller coaster, a subzero Ice Palace, 7.6 million liter aquarium with an underwater restaurant, extra 33 animals species, the number of rides doubled to 70), so, become a nearest future one of the best marine-based theme park with strong connection with nature; -Keeping park attractions fresh, novel and exciting, while minimizing costs; research and development, marketing and sales capabilities: plan to refurbish and rename Ocean Parks 2 major areas (the Lowland and the Highland), new hotels to be developed, including a five-star boutique, spa-type hotel this redevelopment plan would be completed in 2012!! recommendation part too!!, plan to open offices in the major urban areas of Guangzhou, Beijing and Shanghai to enhance promotional activities in Hong Kong and attract more mainland visitors -new incentive compensation, that linked employee compensation to the financial performance of park -What might be the competence of Ocean Park? Core competences resources and competences which are both valuable to customers and difficult to imitate -distinctive work culture, with its own norms and practices -local market loyalty -unique SmartFun Annual Pass program -cultural aspect (cultural heritage of Hong Kong), orientation on specific market segment-mainland Chinese visitors, -long-term reputation, distinct Chinese characteristics -powerful brand -customer trust -primary focus of OP on real nature and wildlife in contrast to Disneys strengths in cartoon characters, castles, virtual reality and fantasy -focused on education and the live animal attractions one of the key elements that will differentiate it from Hong Kong Disneyland when it opens in 2005. (from Echos articles) -cost and differentiation of product (continually adding new features and attractions as well as price advantage over Disney encouraged visitors to return to the park) -The aerial tram that takes visitors from the entrance side of the park over a hill to the rest of the attractions has become a Hong Kong tourism icon-is it still true (from Echos articles) Competitive advantage is explained by the distinctiveness of its resources and capabilities, by offering customers greater value by means of lower prices or greater benefits and service Competitive Advantages of Ocean Park over Disney: -long-time reputation, -hometown favorite, -cultural heritage of Hong Kong, orientation mostly on visitors from midland China -first-mover advantages -no need to engage in high-profile advertising and publicity, rely more on word-of-mouth -more diverse and wide range of products (including Sea World, marine life, real animals plus 35 rides and attractions) price advantage: the admission price for Disneyland is expected more than twice higher for child and one and a half higher for adult than price of Ocean park. And visitors from mainland China are very price sensitive. SmartFun Annual Pass program with unlimited admission to the park for its holders within a year, and discounted prices for food, souvenirs -Infrastructure 3 hotels had been constructed comparing to 2 at Disney. -orientation not only on entertainment, but also on education of visitors, differentiating by focusing on ecology and conservation issues -recognizable brand -In addition to all the American fun at the park, traditional Chinese holidays are still observed (Chinese New Year) -Disney has its characters, but we have flexibility to mix and match and bring in other entertainment (from Echos articles) -Does Ocean Park build its strategy on its resources, capabilities and competences? Yes. Importation of more species Water/Sea-related construction Hotel-better recreation -Are they sustainable? How can they be developed? Sustainable to some extent, but with some limitation. For example, it may face the opposition from environmental group. They cant relay only on resources, capabilities and competences-they need to be developed, innovated and refreshed, because they may begin to look dated and shabby for their visitors. SWOT Analysis Positive impact Negative impact Internal environment Strengths -Diversified and wide range of amusements (thrills, animals, seasonal and special events) -product line revamp -Highly linked with culture of mainland Chinese visitors, knows their demands and behavior -the main, oldest and most famous amusement park in the country (long-time reputation, hometown favorite), -cultural heritage of Hong Kong, -28 years of operating as a near monopoly -no need to engage in high-profile advertising and publicity, rely more on word-of-mouth -strong business connection to the local government (support from the government of Hong Kong and mainland China) -renovation of the parks brand image -mascot as a brand -previous experience of Thomas Mehrmann (new CEO of Ocean Park) in theme park industry (at US-based Six Flags Corporation) -local market loyalty -positive image of park Weaknesses -Located on a hills-hard to get to some riders-thats why visitors experienced rides only once. -different facilities are old and un-attractive and need renovation -a lot of activities depend on weather-ask Echo about it -no substantial capital investment External environment Opportunities -focusing on delivering mainland Chinas visitors as well as foreign visitors -development of new transportation South Island Line (when-check case-and ask Echo about it) that would cause convenience and fast access direct to the Park for the foreign and local visitors. -plan to build a mass transit railway (MTR) station to connect OP to the subway grid -the development and improvement of the amusement machinery can impact the services and features of the organization and its relationship to their foreign visitors. raise the standards of park with Disneyland arrival fostering sponsorships plan for building new hotels (boutique and spa-type) orientation on luxury tourism new market segment Threats -economical instability (such as the Asian financial crisis of 1999-2001, lasted for 3 difficult years for OP ), outbreak of different diseases, such as Severe Acute Respiratory Syndrome (SARS) in 2003 (Both these factors can affect number of visitors and their buying behavior, worsening the park financial situation) -arrival of Disneyland Hong Kong -OP was situated on valuable real estate: it could be shut down and its land could be sold off for other recreational or commercial purposes. Recommendation p.6-7!!! (recommend to use this business connection for future purposes, such as building a subway line for the visitors (itll happen in 2007). Say, in 3 years Build a mass transit railway (MTR) station for connection to the subway grid. Till 2015) (recommend to start innovation process, it will take about 6 years). Say, in 5 years Wireless communications | Analysis Wireless communications | Analysis Introduction Without any doubt Wireless communications can be considered as the fastest growing segment in the communications industry. Due to, it has captured the interest of the media and the interest for most of the people all over the world. Wireless technology has a huge impact on our lives today more than ever before. In addition, Methods of communication have evolved along many years ago starting from the first attempts to communicate verbal and even to manage the modern technology for the advancement of the ability to communicate effectively with each other. Every time you make a phone call, using the television or the computer is leading to activate the role of wireless technology and benefit from its positive sides. The principle of wireless communication as a process of transferring a piece of information from one place to another by electronic technology is only the use of electronic systems to connect with life which is changing constantly. Furthermore, the ability to communicate with people has evolved significantly since Guglielmo Marconi was the first who established the radios ability to provide continuous contact with the ships sailing on the English Channel in 1897, and since that time new wireless communications services have been adopted by people throughout the whole world. Finally, a brief history of the evolution of the wireless communications throughout the world could be useful in order to appreciate the enormous impact that communication Services will have on all population over the next several centuries. It is also useful for a new user to the wireless communication systems field to understand the huge impact that people is making in the development of new communications systems, services, and technologies. Literature review The goal of many experts and communications technology people was to find some way to transfer messages over long distances without the need for wires, this dream became true in 1901 when Juliimo Marconi and two of his colleagues on a hilltop in Newfoundland listening in to a reception, and they have heard Morse code, which represents barely letter X, moved the reference to a distance of 1700 miles from Cornwall in England, and represented the first successful transition to wireless. The success of this called the establishment of Marconi technology for wireless communication. However, wireless did not generate a high return from a commercial point after the ship Titanic disaster in 1912, While the ship was sinking, the radio operator sent a distress signal on the ship through Tlgrafha wireless Carpithia captured ship that was nearby, and these signals had saved the life of the last 700 of the passengers on Titanics 2200, and after this disaster, shortly called the need for all institutions to provide the large vessels marine radios, and this experience has led to the invention of Marconi radio. By 1922 the number of radio stations that provide broadcast live on 564 stations, today transmitted to us thousands of radio stations and multiple programs. Moreover, wireless communications are based on modern technology and the computer is one of the main elements of this technology. Nowadays, the vast majority of schools usually equipped with computer labs to teach computer skills to their students, it is no longer unfamiliar to the student in first grade to have some knowledge of basic background about the computer. With the computers within a few seconds you can access information anywhere around the world. Today services come with opportunities to learn new information and new data for homes through wireless communications. Definitions of Wireless Communications â€Å"Wireless technology is a truly revolutionary paradigm shift, enabling multimedia communications between people and devices for many locations.† By Andrea Goldsmith â€Å"Wireless communications is a broad and dynamic field that has spurred tremendous excitement and technological advances over the last few decades.† By Andrea Goldsmith Wireless Communications Protocols in Wi-Fi Wireless It is known that the process of wires and wireless communications in computer networks are subject to specific rules to control the reception of information properly and without any loss or time delay during the exchange of that information. For example, the internet is working through a set of protocols known as TCP/IP and wireless networks to connect to specific protocols and particularly a collection of protocols of 802.11 and a Bluetooth protocols which is the most known of them . 802.11g Protocol is latest version of the protocol 802.11b, it also work on the 2.4 GHz frequency, the speed of transferring the data in this protocols is 54Mbps, and the devices that work through that protocols can work through the previous 802.11b protocol as well. However, it is preferable to link the wireless network by more than one protocol. 802.11a Protocol work through 5 GHz frequency which makes it less vulnerable to interference from the LNB or any other devices, but the cost of this is greater than any other systems. The Bluetooth Protocol is transmits data at low speed at 1Mbps and within no more than 10 meters. Also, it works through the left 2.4 GHz. 802.11n Protocol is the protocol`s future, which has not been approved so far. It is expected to achieve the speed of data transfer within a distance of 100Mbps, Wireless networks Wireless local area networks have supplemented or replace the wired networks in many places. For example, homes, business or campuses. Many new applications including wireless sensor networks, smart homes, and remote telemedicine are emerging from research ideas to actual systems. The explosive expansion of wireless systems has come with the proliferation of laptop and palmtop computers and this suggest a bright future for wireless networks. Technical issues To enable wireless applications in the future, many technical challenges must be addressed and these challenges have been developed across all aspects of system design. Wireless local area networks LANs support high speed data transmissions with in a small region for example, campus or small building as users moves from place to place. Wireless devices that access these LANs are typically stationary or moving at pedestrian speeds. Wireless LANs can have either a star architecture, with wireless access points or hubs placed throughout the coverage region, or a peer-to-peer architecture, where the wireless terminals self-configure into a network. Dozens of wireless LANs companies and products appeared in the early 1990s to capitalize on the â€Å"pent-up demand† for high speed wireless data. These first generation wireless LANs were based on propriety and incompatible protocols. Wide Area Wireless Data Services To high percentage of mobility users, this could provide many wireless data over a large coverage area. A geographical region in these systems is usually serviced by base stations placed on the top of towers, rooftops or mountains. The base stations can be connected to a back-bone wired network or from a multi-hop and hoc wireless network. Broadband Wireless Access It gives a high-rate in wireless communications between a specific access point and multiple stations. These systems were initially proposed to help interactive video service to the home; however the application then shifted to providing high speed data networks for both homes and business. Satellite Networks Commercial satellite systems are another major component of the wireless communications infrastructure. Narda Satellite Networks could be a good example. It is a manufacturer of high-quality military and commercial satellite communications equipment. Low-cost, low-power Radios: Bluetooth and ZigBee It becomes feasible to embed radios into more types of electronic devices, because they have decreases their cost and power consumption which can be used to create smart homes, sensor networks, and many other applications. Two radios have emerged to help and support this trend: Bluetooth and ZigBee. 1-Bluetooth radios give short range of connections between wireless network devices and basic networking capabilities. The Bluetooth normally based on a tiny microchip inside a radio transceiver which is built into some digital devices. Bluetooth is mainly for short-range communication. Take an example, from a laptop to nearby printer or from a cell phone to a wireless headset which is common used by many people nowadays. 2- ZigBee â€Å"The ZigBee radio specification is designed for lower cost and power consumption than Bluetooth its specification is based on the IEEE 802.15.4 Standard†. I.Poole 2004 Finally, the main benefit of using the ZigBee is to provide radio operation for months or years without the need to recharging it. Ad Hoc Wireless Networks It can be defined as a collection of wireless mobile nodes that self-configure to form a network without the aid of any established infrastructure as show in the figure below The Merriam-Webster dictionary lists two relevant definitions for Ad Hoc Wireless Networks:†formed or used for specific or immediate problems†, and â€Å"fashioned from whatever is immediately available†. These definitions show us main benefits of ad hoc wireless networks. Firstly, they can be adapted to specific applications; second, they can be produced from any networks nodes that could be available. Ad Hoc wireless networks have another important benefit as well. They can avoid the installation, cost and maintenance of network infrastructure. An overview of the basic application for ad hoc wireless networks, as applications it usually look for many of the requirements of the design. I will concentrate on the following applications: data networks, home networks and device networks. 1- Data network Ad hoc wireless data networks basically helps in exchanging the data between laptop computers, palmtops, personal digital assistants (PDAs), and other information devices. These data networks generally divided into three main categories based on the coverage area: LANs, MANs, and WANs (for â€Å"local†, â€Å"metropolitan†, and â€Å"wide† area networks. 2- Home networks Home networks is basically help to support communication between many devices like PCs, laptops, PDAs card-less phones, security and monitoring systems and entertainment systems anywhere in and around the home etc. Home networks could enable smart rooms that sense people movement and adjust light and heating consequently, as well as â€Å"aware homes† this feature network sensors and computers is for assistant living for elderly people or those with disabilities. 3- Device networks It provides a short-range wireless connections between devices, such networks are primarily intended to replace problematic cabled connections with wireless connections. â€Å"The main technology derivers for such networks are low-cost low-power radios with networking capabilities such as Bluetooth, ZigBee and ultra wide-band or UWB; the radios are integrated into commercial electronic devices to provide networking capabilities between devices†. J.Haartsen 2000. Conclusion and Discussion A new wireless communication technology has been presented. Some People might argued that

The Adventures of Huckleberry Finn :: essays research papers

Reasons Huck Finn isn't racist The Adventures of Huckleberry Finn The Adventures of Huckleberry Finn is not a racist novel. This novel has been subject to much controversy about whether or not the book is racist. Whilst many believe the novel to be non racist, there a few people out there who believe it is. This is just not true. This essay will show you why this novel is not racist.   Ã‚  Ã‚  Ã‚  Ã‚  Huck Finn is the main character in this novel; he is an uneducated, uncivilized, backwoods hick. Huck uses the word ‘nigger’ many times throughout this story. What many people have not come to realize is that at this point in time the word nigger was no more offensive then calling another man ‘white’. All slaves in that time were referred to as ‘niggers’. At this point in time that word is very hurtful to the black community when used offensively. Huck using the word only reinforces the idea that he was in fact uneducated and it shows what kind a vocabulary to have expected from a young southern boy. In fact if that word wasn’t used in the novel it wouldn’t be as realistic as it is.   Ã‚  Ã‚  Ã‚  Ã‚  The costar of this novel is a runaway slave named Jim. Jim is a caring friend, a devoted husband, and a loving father. Many people believe that Jim is portrayed as silly and uneducated. Those people have failed to realize that this book is written through a child’s point of view. Before Huck gets to know Jim for the man he really is this is how Huck perceives him. Although Jim is perceived as stupid it’s because he is. Jim has probably lived his life as a slave and has a slaves’ education. This book wasn’t written to show how stupid the slaves were, although it somewhat did, but rather to express the situation of slaves being uneducated at the time.   Ã‚  Ã‚  Ã‚  Ã‚  The third reason why this is not a racist piece of literature is it shows that there in no racial boundrys in love and compassion for another human being. It shows the development of Huck and Jims’ father and son type of relationship. This novel concretely shows that relationships of any sort are not bound by race. The novel also shows how one’s ideals can change in spite of what you have been taught. Huck deciding that he would go to hell to help Jim escape to freedom is probably the most non racist part of the whole novel, and it is what the book is built upon.

Civil Rights Essay

Civil Rights essay â€Å"l have a dream that one day this nation will rise up and live out the true mea inning of its creed: â€Å"We hold these truths to be selflessness: that all men are created equal. Martin Luther King Jar. The Congress of Racial Equality or CORE is an American civil rights organization n that played a major role for Fragmentariness in the Civil Rights Movement. Found deed in Chicago in March Of 1942 by James Farmer, CORE was one Of the â€Å"Big Four† civil rights or sanitations, along with the CLC, the SYNC, and the NAACP.CORE did many things that we re important to the civil rights movement including Freedom Rides, desegregating Chicago schools, and the Freedom Summer. O n April 10, 1947, CORE sent a group of eight white and eight black men on a 2 week â€Å"Freedom Ride† with a sole purpose of ending segregation in interstate travel. The riders of this group were arrested and jailed several times, but they received a great deal of publicity, a nd this marked the beginning of a long series of similar campaigns.By the early 1960 s, Farmer desired to repeat the 1 947 journey, developing a new name for it: the Freedom Ride. On Maya, 1961, volunteers journeyed to the deep South, this time including women. The rider s endured severe violence. White mobs attacked Freedom Riders in Birmingham and Month ere. The violence caught national attention, sparking a summer of similar rides by other Civil Ri sights organizations and thousands of ordinary citizens. In 1 960, CORE began to challenge racial segregation in the public schools of C hijack.Black schools were in poorer neighbors of Chicago and white schools were in richer parts. Many segregated schools were overcrowded, and in order to ease overcrowding, the e Board instituted doublethink's at some of the schools. Doublethink's meant that students in fee acted schools attended less than a full day of class. Less school meant that Africanizing children would be receiving less educa tion. CORE was not pleased with the results so they pr tested, along with the Chicago community.The following 4 years, CORE along with the SYNC and the NAACP helped organ nice the â€Å"Freedom Summer† campaign aimed principally at ending the political super session of African Americans in the Deep South. CORE, SYNC and COIF also built 30 Freedom S schools in towns throughout Mississippi. Volunteers taught in the schools and the curriculum n owe included black history. These Freedom Schools were often targets of white mobs. So were the e homes of African Americans involved in the campaign.That summer 30 black homes and 37 blab KC churches were firebombed. Over 80 volunteers were beaten by white mobs and three CORE activists were murdered by the K on June 21 SST, 1964. These deaths created nationwide PU ability for the campaign. As you can see, life was very difficult during the Civil Rights movement for Afar can Americans living in the Deep South. Thanks to organizations like CORE and AN CAP, life may have seemed hard and it may have been a struggle to live back in the day, Afar can Americans still had hope. Civil Rights Essay Civil Rights essay â€Å"l have a dream that one day this nation will rise up and live out the true mea inning of its creed: â€Å"We hold these truths to be selflessness: that all men are created equal. Martin Luther King Jar. The Congress of Racial Equality or CORE is an American civil rights organization n that played a major role for Fragmentariness in the Civil Rights Movement. Found deed in Chicago in March Of 1942 by James Farmer, CORE was one Of the â€Å"Big Four† civil rights or sanitations, along with the CLC, the SYNC, and the NAACP.CORE did many things that we re important to the civil rights movement including Freedom Rides, desegregating Chicago schools, and the Freedom Summer. O n April 10, 1947, CORE sent a group of eight white and eight black men on a 2 week â€Å"Freedom Ride† with a sole purpose of ending segregation in interstate travel. The riders of this group were arrested and jailed several times, but they received a great deal of publicity, a nd this marked the beginning of a long series of similar campaigns.By the early 1960 s, Farmer desired to repeat the 1 947 journey, developing a new name for it: the Freedom Ride. On Maya, 1961, volunteers journeyed to the deep South, this time including women. The rider s endured severe violence. White mobs attacked Freedom Riders in Birmingham and Month ere. The violence caught national attention, sparking a summer of similar rides by other Civil Ri sights organizations and thousands of ordinary citizens. In 1 960, CORE began to challenge racial segregation in the public schools of C hijack.Black schools were in poorer neighbors of Chicago and white schools were in richer parts. Many segregated schools were overcrowded, and in order to ease overcrowding, the e Board instituted doublethink's at some of the schools. Doublethink's meant that students in fee acted schools attended less than a full day of class. Less school meant that Africanizing children would be receiving less educa tion. CORE was not pleased with the results so they pr tested, along with the Chicago community.The following 4 years, CORE along with the SYNC and the NAACP helped organ nice the â€Å"Freedom Summer† campaign aimed principally at ending the political super session of African Americans in the Deep South. CORE, SYNC and COIF also built 30 Freedom S schools in towns throughout Mississippi. Volunteers taught in the schools and the curriculum n owe included black history. These Freedom Schools were often targets of white mobs. So were the e homes of African Americans involved in the campaign.That summer 30 black homes and 37 blab KC churches were firebombed. Over 80 volunteers were beaten by white mobs and three CORE activists were murdered by the K on June 21 SST, 1964. These deaths created nationwide PU ability for the campaign. As you can see, life was very difficult during the Civil Rights movement for Afar can Americans living in the Deep South. Thanks to organizations like CORE and AN CAP, life may have seemed hard and it may have been a struggle to live back in the day, Afar can Americans still had hope.

Jazz Concert Critique Essay Example

Jazz Concert Critique Essay Example Jazz Concert Critique Paper Jazz Concert Critique Paper On Monday, September 27, I had the pleasure of attending a performance by the Amherst Jazz Orchestra. Founded and headed by Bandleader Dave Sporny this professional big band played rare and historically big band works to some of the newest original contemporary jazz music. The Amherst Brewing Company looked small from the outside, even when I got inside there were many dining tables and a small place by the window for a fifteen piece band to fit in. Surprisingly they all fit perfectly. They took their seats and were about to start performance. Every musician was preparing his instrument very carefully; making sure it is in tune and ready to be used. The front row of the big band comprised the following instruments: one electric guitar, five saxophones. Second row had three trombones and a keyboard player (conductor). The back row consisted of four trumpets, bass player and a drummer. They opened the evening with the song called â€Å"Where’s Reg†. Everybody were playing melody when all of a sudden alto saxophone exploded in a breath taking solo, which was followed by less intense but nonetheless beautiful soprano. From the first sound you could tell that it’s going to be a nice evening. Their live performance sounded so superb and flawless as if listening them on the CD. A strange thought cross my mind: I wondered if the immaculate play of big bands comes by countless number of rehersals that made it impossible for performers to make a mistake or that experience made an instrument a projection of the musician’s soul so that playing is as easy as thinking?! I think it’s both. It has to be. The soloist would stand up in order for the people to see who was playing it. Upright bass was doing a walk part which really highlighted the style and moved the song in especial smooth rhythm. Trombone played one more solo and drummer concluded the song by performing one of his own. What really caught my attention was that all other musicians stopped while the drums were playing. I guess you can call it a drum solo. After the song ended the conductor introduce the musicians to the audience so people would have an idea who was doing what. Before and after the songs, the conductor would take a little time to explain a bit about the song they were about to play. For the second song the bass player switched from upright to electric bass. Flute started off very slow and guitar joined them a few seconds later. Even though only some of the musicians were playing, all other musicians follows them on the charts in order for them not to lose track of where they were in the song. In my opinion guitar was the main instrument for this tune. Solo was incredible and guitar player put his heart and soul into it. When he was improvising he would close his eyes and swing back and forth showing how much he was putting into it. At the end of the song saxophone stared his solo and everybody joint in unison to finish it off. Conductor showed the sign that marked the end and music stopped. In my opinion it’s a weird place for the conductor to conduct standing in the second row. The saxophonists had to turn their heads or look right behind them in order to see what signs he was showing. Usually conductors stand at the front of the band, but lack of space at the front forced him to stand where he was. â€Å"Still crazy after all this years† was a slow melody. The song started with clarinet. I noticed that the saxophonists would switch from one instrument to another, different sax, clarinet, flute was the part of their job. Trumpets put on the mutes for smoother sound. Some musicians were young guys probably students that have reached the level to play professional stuff like this. Saxophone played a solo, then guitar and back to the saxophone solo. In my opinion three clarinets and muted trumpets in the fourth song sounded the best. It was my favorite song for the night. They started off with the bass at the beginning and slowly built up through the end of the song. Trumpet played a solo in the middle of the song with guitar accompaniment. Guitar would change chords slowly while trumpet poured his heart out. And at the end of it flute player just blew my mind away with the speed he played. The fifth song they played had an awkward beginning. The whole band started playing at the once. It sounded like the different parts of a thunder storm. And all played upbeat rhythm and catchy melody. It sounded very unique and I bet it caught people’s attention even if they didn’t come to see the band playing. You don’t hear this kind of a beginning on the radio. It was cool! When two saxophone players were soloing I noticed elements of call and respond in their play. For the last three songs conductor introduced a female vocalist that sang beautifully. The first song she sang sounded very old and reminded me a swing era of jazz music. Bass player picked up his upright bass. Every time vocalist stopped singing, trumpet played solo. â€Å"Something got a hold on me† was the last song and was really a dance like song in a boogie woogie style. Vocalist sang the beginning very slow almost with no music in the background and then it just went flying with upbeat melody. Saxophone played solo and then piano right after it, leaving that jazzy feeling in you for the rest of the night and made a lasting impression upon myself. All together it was only eight nicely done songs, but let me tell you, one and a half hour just flew by when I listened to these guys!

Folklore Contemporary Legends

Folklore Contemporary Legends The Hook This is a contemporary legend transmission because it lacks supernatural elements within its contents, and shows how various threats invade our space. Similarly, it shows how people are anxious about boundary issues. It qualifies as a contemporary legend because it has been in circulation in recent times and reflects the cultural reality of adolescents during that period.Advertising We will write a custom essay sample on Folklore: Contemporary Legends specifically for you for only $16.05 $11/page Learn More Over the years, this story has been told and retold by different people. There are various versions of the story but the moral of the stories remain the same. In contemporary legends, women are often depicted as being vulnerable and weak, while the men are portrayed as the villains or heroes. These characteristics are present in this story and classify it as a contemporary legend. Screaming Jenny As is with most contemporary legends, this story h as anxiety as its backbone. It preys on the readers fear for the unexplained and warns of a danger that lurks even in places we think are safe. Similarly, the authenticity of the story is not determined and the story has been retold many times over the recent years. The fact that the location of the incident exists in reality gives the reader the illusion that the story could be true. This is a characteristic of a contemporary legend. In addition, the woman (Jenny) is portrayed as a weak and vulnerable character who even after dying comes back as a ghost in pursuit of rescuing from men (the heroes/Villains). Army of the Dead In this story, the laundress is portrayed as a victim of her own curiosity. Despite the stern warning from her husband, she simply can’t â€Å"leave well enough alone.† As a result she ends up suffering the consequence of her disobedience. This story falls under the contemporary legend category because it has a moral (messing with the unexplained c an lead to dire consequences), the laundress is depicted as a vulnerable and weak individual and the soldiers (army of the dead) are portrayed as heroes going to help win the war. These characteristics make for a contemporary legend. The story preys on the reader’s fears by implying that there are consequences when one interferes with the supernatural. In addition, the story has been retold numerous times and there is no clear indication on whether it is true or false. The Driverless Car One for the main characteristics of a contemporary legend is that it lacks the origin/ source of the story. This can be evidenced from this particular story, which is narrated as a hear-say from a FOAF (friend of a friend). Secondly, it lacks supernatural elements and has eloquently shown how the events invade and threaten an individual’s space, safety and security.Advertising Looking for essay on literature languages? Let's see if we can help you! Get your first paper with 15 % OFF Learn More Additionally, this story depicts how a culture (carjacking and ghost stories) can influence an individual’s perception in regard to what exists, and what he/she believe happens. Similarly, it has a twist in which the authenticity of the victim’s narration of the events are questioned after witnesses to the same occurrence walk into the cantina and dismiss the victim’s claims. These are among the characteristics that make the Driverless Car a contemporary legend. The Clown Statue / The Clown  Doll This story is narrated as a hear-say. The source is not identified and there are no specific details leading to the occurrence. It focusses on the fears of teenaged baby-sitters who are paranoid about the presence of uninvited predators lurking in the dark as they wait for the opportune time to attack. Similar to most contemporary legends, this story portrays the baby-sitter as a weak and vulnerable woman whose space, safety and securi ty are threatened. In addition, the man (in this case, the clown midget) is portrayed as the villain. On the same note, it lacks a supernatural element to it. The story reflects on the culture that baby-sitters are often attacked especially in big houses by unknown assailants and that parents fail to believe their children even when they are in fact telling the truth. These are some of the characteristics that make this story a contemporary legend. The Legend of the Pearl This story explains the origin of the pearl. It gives a detailed description of how pearls came to be. It qualifies as a contemporary legend because the source is not identified and there are no specific details about how the situation came to be. The butterfly and the shell are given human emotions to support the plausibility of the story. On the same note, this story lacks supernatural elements and focuses on the culture of love. It shows that there is happiness and sadness where love can no longer be found. The story is a classic representation of the complexities of love. These are among the characteristics that make it a contemporary legend. The pearl is a symbol of the virtuous nature of love that can be experienced in today’s society. The use of a butterfly and a shell symbolizes today’s love culture, which goes beyond racial, ethnic and tribal differences.Advertising We will write a custom essay sample on Folklore: Contemporary Legends specifically for you for only $16.05 $11/page Learn More The Legend of the Fir-tree This is a contemporary legend because it explains the origin of the Fir-tree and why it is used during the Christmas festivities. Like in most contemporary legends, the woman is portrayed as vulnerable and weak individual while the man is depicted as the hero who sets out to save the damsel in distress during her time of need. On the same note, there is no indication on whether or not this story is true. In addition, the source, lo cation and details of the contents of the story are not given. The story focuses on the culture of togetherness during the festive season and shows that as long as we have the Fir-tree in our homes, we are not alone. These are some of the characteristics that make this story a contemporary legend. The Body in the Bed This is a contemporary legend because it lacks main details about where the events of the occurrences happened and who witnessed it. In as much as the location is revealed, the story does not have enough evidence to ascertain whether it is true or false. On the same note, the woman (the body) is portrayed as the victim while the man is depicted as the hero. Similarly the story lack a supernatural element and is based on a hear-say. The story reflects on contemporary culture in which people believe that Las Vegas is where people can easily be killed and hidden without other people noticing. In addition, the story reflects on the don’t-care attitude that people in today’s society have towards each other. Black Aggie This story qualifies to be a contemporary legend because it seeks to discourage the youth against the dangers of hazing/pranking. This culture has been in existence for a very long time and though it is considered as a rite of passage it may have serious negative implications on an individual’s life. As is with most contemporary legends, this story does not have a source of origin or evidence to substantiate its validity. Similarly, it shows how the unknown threatens an individual’s safety, space and security. The moral of the story is that individual’s may face serious consequences when they interfere with the unknown. It seeks to discourage young people from playing dangerous games in sacred grounds. In addition, the story targets the reader’s fear of the dead especially so in cemeteries. The story’s ability to reflect on a popular culture and imply consequences from undesirable actions are among the characteristics that make it a contemporary legend.Advertising Looking for essay on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More Bear Lake Monster One of the factors that make this story a contemporary legend is that it has been retold several times in different variations. It has a supernatural element that seeks to elicit fear in the mind of the reader and audience in regard to the dangers that lurk around Bear Lake. The story seeks to warn people against swimming in Bear Lake alone. In addition, the story focuses on mystical beliefs held by people regarding supernatural creatures that prey on unknowing victims in places where they think they are safe. On the same note, the validity of the claims asserted by the story cannot be confirmed nor denied. These are among the various characteristics that make this story a contemporary legend. I’m coming down now! This is a classic example of a contemporary legend. It focusses on the popular culture in which people believe in haunted houses all over the world. The content of the story seems believable but there are no facts to support the claims. Another fac tor that makes it a contemporary legend is that it is based on hear-say in which it is narrated from a FOAF (friend of a friend) perspective. As such, the origin, location and details leading to the occurrence are not validated. Similarly, it shows how the unexplained threatens the space, security and safety of an individual. On the same note, it contains a supernatural element which is supposed to induce fear and anxiety in the minds if the readers. These are among the various characteristics that make this story a contemporary legend. You can’t get out! This story is a mixture if dreadful perceptions and humor. The town drunk believes that he has met his doom and the devil has come to reclaim him for his wrong doings. This story reflects on the culture in which people believe that God will punish them for their wrong doings. On the other hand, it is humorous in the sense that the town drunk misjudged the whole situation and panicked. The validity of the story is not ascerta ined. It has no supernatural elements and shows how an individual’s perception or misconception regarding a situation may threaten his/her safety, space and security. In addition, it is narrated as a hear-say meaning that it may or may not be true. These are among the various characteristics that make this story a contemporary legend.

Emily Bront's novel Wuthering Heights Essay Example | Topics and Well Written Essays - 1500 words

Emily Bront's novel Wuthering Heights - Essay Example As such, this paper will analyze the relationship between the wild and the civilized in Emily Bronte’s novel Wuthering Heights. The novel Wuthering Heights uses symbols, themes, imagery, flashbacks, and allegory to portray the different aspects of civilization and wilderness as manifested by the characters and the story setting. Notably, passionate and unrestricted actions characterize wildness while order and modernity characterizes civilization (Rathje, n.y). The most significant element that brings out the aspects of wildness and civilization is the differences between the Thrushcross Grange and the Wuthering Heights farmhouses. We can see cold, muddy, and desolate moors separating the two farmhouses, which stands alone. Indeed, the separation by the moors can only mean that there is an aspect of isolation in the characteristics and meaning of the two houses (Rathje, n.y). This isolation reveals the aspects of wildness and civilization in the setting as the entire novel set ting takes place in Wuthering Heights and Thrushcross Grange. Actually, the appearance and atmosphere of Wuthering Heights differ from that of Thrushcross Grange where Wuthering Heights sits and manifests on a stormy hilltop while Thrushcross Grange sits on calm and protected valley. ... Indeed, violent acts like Heathcliff’s abuse by Hindley and Heathcliff’s mistreatment of Hareton take place in Wuthering Heights. This depicts Wuthering Heights as an aggressive, violent, and wild environment. More so, the weather surrounding Wuthering Heights and its inhabitants is also violent (Bronte, 1858). Indeed, the novel opens with a description that, "Wuthering" is "a significant provincial adjective, descriptive of the atmospheric tumult to which its station is exposed in stormy weather (Bronte, 1858)." On the other hand, the novel describes the life at Thrushcross Grange as one that manifests luxury, cultivation, and propriety. Indeed, the novel quotes that Thrushcross Grange is the house that Catherine aspires to socially, the house that will make her a "lady (Bronte, 1858)." These distinctions portray Thrushcross Grange as a representation of civilization and Wuthering Heights as a representation of wildness. More so, we can also see Catherine boxing Edgar Linton on the ear when Edgar seeks to leave Wuthering Heights (Bronte, 1858). Additionally, there are haunting figures in  Wuthering Heights, which depict wildness. Most assuredly, Thrushcross Grange is more luxurious than Wuthering Heights. The luxury in Thrushcross Grange reflects civilization. On the other hand, order and societal expectations defines life at Thrushcross Grange while nature drives life at Wuthering Heights. For example, we can see a snowstorm forcing Lockwood to stay at Wuthering Heights (Rathje, n.y) where he equally experiencers a hostile dream of a ghost child at the window. Indeed, the ghost child was crying, "let me in! Let me in!"â€Å"; I’ m come home: I'd lost my

Hewlett-Packard Coursework Example | Topics and Well Written Essays - 2000 words

Hewlett-Packard - Coursework Example In line with this merger, many have stated that this endeavor is both beneficial to the company. Upon analyzing the performance of Hewlett-Packard and Compaq as separate entities, these two are making waves for their markets specifically those of IT in nature. The merging of the company created a US$ 19 Billion value of the company, which signaled a big boom in the financial markets with high hopes and expectations regarding the company's operation formed by two IT giants. The company's future undertakings made me more interested in this study. The website www.news.com, also cited that this company would dictate a whopping 81% share in the US PC Market. One question was still unsettled, " will this merger eliminate all doubts and speculations during the negotiations of these giants to merge" Making profit out of the production if we are to deal with the IT industry is not the main goal of it nor it would justify the productivity of the company. In this regard, the threat of extinction among the big names in the IT industry is inevitable. The said companies (HP and Compaq) are making profit in this field, however, to compensate the needs of these companies and for them to be stable, they must increase their production above the projected number of these companies in order to compensate the demands and high rising cost of maintaining an IT company. To add to that, competitors like DELL, IBM, Toshiba, Sony and Sun Microsystems are some of the many competitors who divides the market of HP and Compaq. These premises made HP and Compaq decide to join forces in order to dominate the IT world. There are numerous mergers in the IT industry, which these mergers were intended to dominate the Market, wherein the common thinking during that time is " the survival of the fittest." Below is the timetable of the merger of these two companies. Table A Due to rising competition among different It companies, merger seems to be only option left fro the market of the company to expand and survive. REASONS FOR THE MERGER: Dealing with IT market is a great task to deal with. Innovations and related strategies is an important component to fare with other activities that are dominated by some firms. To further analyze the problem, it is essential to know different components concerning this. There are main reasons on why merger took place regarding the merger of the said companies. 1) Servers- Perhaps this is the main reason on why competitions in the IT industry is a though thing to deal with. Market leaders in this sector are the HP Alpha 9000 series servers with UNIX playing a dominant role as well. Other noteworthy firms in this sector are IBM and Dell but they are far behind from HP. Compaq is not a factor in this sector. 2) The rise of digital gadgets- Printers, Scanners and Digital cameras is indeed dominating the world of technology. In this regard, innovations concerning these gadgets are fast rising and these challenges are among the main reason of being obsolete from these things compared with the products and services offered by these two companies. 3) IT Services- The importance of this kind of service play a vital role not only in the World of technology, but the business world who needs it badly which is their primary